Rick Warren, author and pastor of Saddleback Church
Rick Warren, pastor of the Saddleback megachurch, traveled to Uganda in 2008 and declared that homosexuality is not a natural way of life and thus is not a human right. The next year, the anti-gay bill that became this year’s Anti-Homosexuality Law was first introduced in Uganda’s parliament. In this commentary, Eric Ethington, communication director at Political Research Associates in Massachusetts, discusses the recent attempts by Warren and Pastor Scott Lively to distance themselves from their previous statements, now that the harsh law has been enacted.
By ERIC ETHINGTON
As a communications person myself, I can really appreciate a good PR campaign, and the best I’ve seen in a long time is the new effort by U.S. right-wing evangelicals to completely whitewash their own history of involvement with Uganda’s Anti-Homosexuality Law.
Scott Lively (Photo courtesy of Towleroad.com)
For the last five years, human rights advocates around the world been discussing how U.S. conservative figures were integrally involved in the creation of the Anti-Homosexuality Bill (originally called the “Kill the Gays Bill”). Vast amounts of research have been produced on the involvement of conservatives such as Rick Warren (who posted a YouTube video supporting California’s Prop 8 only to later take it down and deny it ever happened), and hours of undercover footage were taken of Scott Lively (famous for claiming the Nazi Party was really a gay club in his book The Pink Swastika) in Kampala, Uganda, advocating the bill’s creation with local political and religious leaders.
As evidence of their involvement has spread throughout the U.S., the public’s sentiment on these characters’ involvement has soured considerably. This was exacerbated when, last month, Uganda President Yoweri Museveni signed the Anti-Homosexuality Bill into law, ascribing life-in-prison sentences to LGBTQ people in the African nation and criminalizing advocacy of homosexuality.
The American public is finally taking notice. Story after story in major media outlets (The Guardian, Real News Network, The Rachel Maddow Show, and the National Journal in just the last few weeks) is running about these right-wing evangelicals’ involvement, and the millions of dollars they’ve poured into Uganda, Nigeria, Russia, and elsewhere in carefully crafted campaigns to train local pastors and political leaders how to use culture wars-talking points for an all-out attack on LGBTQ people.
So if you were a right-wing public figure, and all of a sudden found yourself standing alone, staring down the barrel of public anger over your past work, what would you do?
For most public figures, it would be a career-ending disaster. But when you’ve got the money, the personnel, and a stellar PR team, you just might be able to convince the rest of us of a simple little lie: They were against the law in the first place.
The process of turning someone who claims “gay = Nazi” and that “equal rights = condoning pedophilia” into a “moderate” is quite the sight to behold.
Step 1: Float the New Idea
Michel Martin (Photo courtesy of NPR)
In an interview on NPR’s “Tell Me More” program, Scott Lively wasted no time distancing himself from the criminalization measures in the Anti-Homosexuality Bill. Almost before host Michel Martin could finish introducing him, Lively jumped in with, “I have mixed feelings about the bill. I support the provisions that increase penalties for homosexual abuse of children and intentional spreading of AIDS through sodomy. But I think the other provisions are too harsh, and I don’t support those and I wish they’d gone in a different direction.”
Quite the change from the Scott Lively of 2009, who wrote a blog post while in Uganda where he admitted meeting with local lawmakers, warning Ugandans “how bad things would be” if it was not illegal to be an LGBTQ person, and that his campaign to enact legislation further persecuting sexual minorities was “a nuclear bomb against the ‘gay’ agenda in Uganda.” He concluded, “I pray that this, and the predictions, are true.”
Step 2: Create a New Image
Rick Warren promotes his weight-loss program (Photo courtesy of Time magazine)
For the last several years, Pastor Rick Warren has been successfully advancing his media blitz to get people talking about anything other than his stance on homosexuality. In December of last year, he was featured in TIME Magazine talking about his new weight-loss plan. This same story has been pushed hard by Warren’s PR team, resulting in features in Parade Magazine and NPR—none of which mentioned his flip-flop on Prop 8, or his involvement with the Anti-Homosexuality Bill in Uganda.
Step 3: Strategically Place Reinforcements of Your Talking Points
Following the NPR story with Lively, a new article surfaced on the Religious News Service, expertly titled “U.S. evangelicals on the defense over Uganda’s Anti-Homosexuality Act.”
Staging the piece as a journalistic interview, author Sarah Pulliam Bailey basically transcribes a press release from Scott Lively and Rick Warren, disavowing themselves of their involvement:
Rick Warren, pastor of Saddleback Church (Photo courtesy of Wikimedia Commons)
California megachurch pastor Rick Warren, too, posted on his Facebook page on Sunday (March 2) denying allegations that he ever supported the Uganda bill….
Scott Lively, a Massachusetts pastor and head of Abiding Truth Ministries, said that he is not responsible for the bill.
“It’s a very insulting argument, that somehow an American evangelical pastor is so powerful that I’ve overwhelmed the intelligence of an entire government and turned them out to do my will,” Lively said. “The Ugandans knew what they wanted to hear.”
He said he does not support the bill in its final form.
Never mind that Lively himself has admitted on several occasions that he had seen and reviewed the original “Kill the Gays Bill” before it had been released to the public. Despite the ample evidence of Lively and Warren’s involvement in Uganda, none of it is mentioned. There isn’t even a hint at what pro-human rights groups have found in their research.
Step 4: Spread the Word
Now that they’ve gotten their press release printed as if it were an accredited journalistic account, the right-wing PR campaign can push to get mainstream outlets to reprint. The whitewashed article has been republished not only on small sites like Spokane Faith & Values, but on major outlets like The Washington Post.
As is typical with controversial and nuanced stories, the simple talking points are much easier to publish. Why bother researching what these right-wing evangelicals have said and done beyond U.S. borders, when they’re willing to tell American media a completely different—and significantly more palatable—story on camera?
The Fatal Flaw
This massive PR campaign has only made one mistake so far, but it’s a big one. Rick Warren has, by far, been the most successful at misleading the public into thinking he’s a moderate. He’s been at it for years. If the campaign had aimed to only wash Warren’s hands of Ugandan LGBTQ blood, it would probably succeed with flying colors. But the efforts have been ambitious than that.
The inclusion of Scott Lively throws the door wide open for the public to see this PR stunt for what it is. While few people other than researchers on the ground have seen Warren at work in Africa—partnering with local anti-gay clergy and feeding them the funds necessary to push through the Anti-Homosexuality Bill—plenty of people have heard Scott Lively on air or in his writings comparing LGBTQ people to rapists and pedophiles.
The Rev. Canon Dr. Kapya Kaoma (Photo courtesy of BU.edu)
Plenty of people have seen undercover videos from Rev. Dr. Kapya Kaoma of Scott Lively in Uganda explaining that if they don’t enact anti-gay legislation then gays from America will come and recruit their children. And plenty of people have seen the videos of Scott Lively on Ugandan TV with the vehemently anti-gay Pastor Martin Ssempa, saying that Uganda needed to enact the Anti-Homosexuality Law and criminalize LGBTQ people in order to save children from being “recruited.”
There’s no question of right-wing evangelical involvement in Uganda’s anti-gay legislation. The work has been verified and fact-checked by researchers around the globe, organizations like Amnesty International, and outlets such as the New York Times. There’s a reason a court refused to throw out the case against Scott Lively for crimes against humanity.
Martin Ssempa
It’s not just human rights advocates who are shocked by the turnabout from these conservatives. The anti-gay clergy in Uganda they’ve spent years training are shocked as well. Pastor Martin Ssempa was so surprised he published a letter addressed to Rick Warren, asking why he was changing his story [after Warren published a video opposing the Anti-Homosexuality Bill in 2009].
When you came to Uganda on Thursday, 27 March 2008, and expressed support to the Church of Uganda’s boycott of the pro-homosexual church of England, you stated; “The Church of England is wrong, and I support the Church of Uganda”. You are further remembered to say, “homosexuality is not a natural way of life and thus (it’s) not a human right. We shall not tolerate this aspect at all”.
Good PR work has a tendency to override facts. Tell people that something didn’t happen enough times, and eventually they’ll start to believe it. It’s up to us to tell the truth louder and more often.
This commentary was originally published by Political Research Associates as “Scott Lively & Rick Warren: The PR Campaign to Whitewash the Right’s Anti-Gay Uganda History.” It is reprinted here by permission.
Ivory Coast’s shameful silence after anti-gay attacks
Human rights consultant Jean Marc Yao analyzes the shameful silence of Ivory Coast’s non-governmental organizations in the wake of multiple attacks in January by an anti-gay mob that shut down the headquarters of the LGBT-friendly anti-AIDS group Alternative CI. Published in English and in French.
Attack on the headquarters of Alternative Côte d’Ivoire:
Why has Ivorian civil society not spoken up?
By JEAN MARC YAO
Bags of garbage were dumped outside the home of LGBT rights activists from Alternative CI in Ivory Coast. (Photo courtesy of Alternative Cote d’Ivoire)
Following the recent attacks on the headquarters of Alternative Côte d’Ivoire — the local non-governmental organization that fights against AIDS in local LGBT communities — you would expect that local human rights organizations and other members of Ivorian civil society would unanimously condemn this assault on freedom.
But no. The executive director of Alternative Côte d’Ivoire said he was contacted by the president of a coalition of Ivory Coast’s human rights advocates, but no public statement followed this contact. No NGO and no leader of the nation’s civil society stepped forth to publicly condemn this brutal attack .
This is a striking contrast to the strong reactions that came after the attack on the headquarters of the Ivorian League of Human Rights (LIDHO ) on May 21, 2007. An outburst of sharp, biting public criticisms followed that attack, which was exactly like the attacks on Alternative Côte d’Ivoire. In 2007, when LIDHO’s chief executive went to the scene to inspect the damage, the NGO was greeted with sympathetic words from the state about the disaster..
“No fags,” says a sign posted posted by opponents of LGBT rights activists in Ivory Coast. (Photo courtesy of Alternative Cote d’Ivoire)
Why such a double standard? Why have we heard nothing from anyone when Alternative Côte d’Ivoire suffered an attack of the same kind? Doesn’t this show that anti-LGBT discrimination is at the heart of Ivorian civil society?
In fact, because it works to help LGBT people, Alternative Côte d’ Ivoire is a pariah in Ivorian civil society. On a national level, its bitter experience mirrors what sexual minorities experience daily in this country: ostracism, stigmatization , marginalization, discrimination , etc.
Yet the principle of non-discrimination is the foundation of human rights. By ignoring this principle, are not NGOs that work to defend human rights in Ivory Coast revealing that they do not consider Alternative CI to be one of them, that they do not think that LGBT people are not humans who deserve same human rights as others?
Isn’t this silence from civil society a form of complicity with the anti-gay mob?
In fact , it seems as though Ivorian civil society is pleased with the misfortunes of the association led by Touré Claver. Here and there, one can hear approving comments such as “That was well done” and “They got what they deserved.”
It’s easy to see that in Ivory Coast, Alternative CI cannot count on many people defending the right of LGBT people to live in peace.
It’s not just our legislators and ordinary citizens who need to be sensitized to the importance of LGBT rights and tolerance of a diversity of sexual orientation. Civil society needs that too.
Ivory Coast resident Jean Marc Yao is a human rights defender who works at the Interafrican Association for the Promotion of Health and Human Rights (IPSDH). He is an anthropologist with a Ph.D. in philosophy, a member of the Ivorian League of Human Rights (LIDHO) and a consultant at the Association of Midwives of Côte d’Ivoire (ASF-CI) and at Alternative Côte d’Ivoire.
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